If you live in Malaysia or Hong Kong, this course is a way to gain a world-class undergraduate degree from a British university without leaving your country. The content of this course is the same as the Sunderland campus-based courseÊBA (Hons) Business and Marketing Management.

BA (Hons) Business and Marketing Management focuses on the skills you need to be an effective Marketing Manager. YouÕll focus on marketing management, planning and strategy, marketing communications, consumer behaviour and digital marketing.

Teaching methods include lectures, seminars, debates, tutorials, and computer-based learning. You will be encouraged to develop independent study skills. Throughout the course the focus is on innovative learning, by doing and reflecting. You will take part in problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues.

Please contact your Study Centre for the duration and mode of this course.