BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including strategic management, consumer psychology, managing projects and e-marketing strategy.

Teaching methods include a mix of lectures, seminars and ÔsurgeriesÕ. You will spend significant amounts of time in independent preparation and assignments.

Compared to HND level, you will be expected to work much more independently and take greater responsibility for your own learning. Your progress will be assessed by written exams, case studies, assignments, and reports.