Why this course?
YouÕll gain a sound knowledge of the principles of marketing. Most importantly, youÕll develop an understanding of consumer behaviour in relation to individuals and organisations. WeÕll also ensure that you gain the technical and personal skills necessary to pursue your future career.
The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.
The course has many value added features including but not limited to:
- real-life learning through our live industry consultancy project, ÔInternational Marketing WorksÕ
- high-calibre industry collaboration
- research excellence
- skills-based teaching
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
Leadership & team building
For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.
The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Employability & career development
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
Careers
Where are they now?
Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*.
Some graduates choose to continue studying for a PhD.
Job titles include:
- Category Marketing Executive
- Integrated Marketing Officer
- Manager
- Operations Manager
- UK Sales Planner
Employers include:
- IRONMAN Austria
- Microsoft
- Ripple
