The BA Human Resource Management and Marketing at The University of StrathclydeÊcovers areas such as recruitment and selection, training and developing and managing conflict at work. These are an important part of the management process in all organisations.

The Department of Marketing at Strathclyde is recognised as the leading centre of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. YouÕll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Modern business is too complex to be covered by a single subject: modern managers need to have a broad outlook.

You choose basic classes in business and other disciplines, alongside the Business SchoolÕs Management Development Programme. YouÕll study a wide variety of subjects and create a curriculum to suit your interests and needs.

Careers

Graduates who specialise in HRM find jobs in insurance, retail, manufacturing, recruitment consultancy and general management.

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.