This Event, Festival and Exhibition Management course at Birmingham City University has a real emphasis on gaining practical skills and utilising your creativity. Our graduates have gone on to work for the NEC group, established event production companies both in the UK and abroad.ÊEvent, FestivalÊandÊExhibition Management - MA is provided by Birmingham City University.

What's covered in the course?

This postgraduate events and exhibition management course will give you a real insight into working in the events industry. From studying real-life case studies to learning from industry leaders you will develop a relevant, marketable and practical skillset.

With an emphasis on creativity and high-level problem solving, the course is assessed through presentations, reports, and practical events management experience.

As part of Birmingham School of Media, the course is based at our City Centre Campus in the multi-million pound Parkside Building. Here, you are surrounded by the enviable number of events and exhibition spaces that the vibrant city of Birmingham has to offer, from the massive exhibition halls of The NEC and ICC to sporting and music venues, and smaller, bespoke art spaces like the Custard Factory.

Throughout your masterÕs degree, you will have the support of expert tutors with years of proven experience in the events and exhibition industry. The course director, Duncan Sedgwick, has worked in the events industry for over 25 years and has been the director of a Midlands-based events production company since 1999.

Why Choose Us?

  • This course is the first of its kind in the UK, developed with The National Exhibition Centre (NEC) to ensure the qualification is tailored towards careers in the industry.
  • The school is recognised as a key centre of excellence in interactive media training, television production and education by Creative Skillset, the UK Sector Skills Council for the audio visual industries.
  • Over the last 10 years, students from the School of Media have worked on placement with big industry names including NEC Birmingham, BBC Online, The Guardian, and many more.

Enhancing your employability skills

With core theoretical knowledge of how to approach events and exhibitions, you will be set up for a successful career in the industry. You will have an understanding of professional techniques and the current intellectual challenges you will face in a role in events and exhibition management.

As there is a focus on both independent learning and teamwork to produce and manage events exhibitions, you will be prepared for a variety of ways of working. You will be prepared to innovate by applying traditions of research and enquiry to deal creatively with complicated issues.