What's covered in the course?
Combining practical skills and industry insights, PR and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. YouÕll become a critical media consumer and youÕll draw upon your own areas of interest to assess influence and impact in action. YouÕll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.
How you will learn
Effective communication is a two-way process and this is at the heart of our teaching and learning approach. Our modules are delivered through engaging seminars and workshops, with an array of guest speakers, case studies and projects for you to sink your teeth into. YouÕll have the freedom to develop ideas, creative solutions and presentations, and weÕll have critical debates about current issues and stories impacting on the industry and in the news as the course progresses. You have a say and can inform the direction of workshops and assignments based upon your personal passions. Prepare to have an opinion!
WeÕll also give you the opportunity to hone keen writing skills for a multitude of audiences and purposes, making you more job-ready than many other graduates.TheÊPublic Relations and Media (Hons) course is offered at Birmingham City University.
Enhancing your employability
The BA (Hons) PR and Media course is located within the Birmingham School of Media, which has an excellent track record for graduate employment. The course builds upon the SchoolÕs employability driven reputation, by opening avenues for students interested in potential careers in PR, social media and marketing, communications, journalism and teaching PR/media studies.
