Different countries and cultures bring their own set of challenges in terms of marketing.ÊSo introducing a product or service needs sensitivity, understanding and respect.ÊYou will explore all the up-to-date thinking, theories,Êprinciples and practice of the discipline.Ê

TheÊInternational Marketing programme from theÊUniversity of BirminghamÊis a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

Careers

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.