- In this MA program, students will engage with theoretical concepts that can help them understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries, and teaches students practical PR skills which they can creatively deploy in campaign plans.
- While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange, and cultural politics are more important than ever.
- This MA will offer students the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.