The course starts with an introduction to public relations, after which you will learn how to research, plan, implement and manage successful PR campaigns. You will learn how essential it is to engage with the political, social and cultural environment to appreciate the needs and demands of the industry.
Your teaching will include a mixture of tutor-directed learning and student-led exercises and activities. Assessment is both formative and summative, and is supported through timely and meaningful feedback which can be oral or written. For each assessment you receive written feedback from tutors whilst less formal feedback may be given by your peers, and self-evaluation is also encouraged.
You learn through:
- lectures including PR industry experts
- workshops
- seminars
- collaborative activities on team projects
- research tasks and projects
- attendance at PR industry events
- oral presentations
- portfolios of work
- practical tasks
