Experiential marketing is about connecting people with brands through immersive experiences. This top-up course is based on the final year of BSc (Honours) International Events Management (Experiential Marketing). You will learn the specific skills to create, manage and deliver events within the fast-growing experiential marketing sector. This course is delivered with our industry partner, TRO, a world-leading experiential marketing agency.
You will develop your skills through a combination of seminars and workshops, by attending lectures, and by completing projects. Field trips, site visits and work with external organisations like TRO enhance your engagement and understanding of the complexities and challenges of operating in the international events industry, particularly in the experiential marketing sector.
Other methods used include:
- live events
- guest speakers from TRO
- problem-solving exercises
- case studies
- individual and group presentations
- directed learning activities
