Examine and evaluate key theories relating to PR and the media and study professional issues on this wide-ranging course. Your studies are led by a team that includes national award-winning industry specialists, with experience across TV, health, charity, public and private sectors, and internationally recognised PR and media theorists.
The course is suitable if you donÕt meet the entry requirements for our BA (Hons) Public Relations and Media course, or you want extra preparation before starting degree-level study. You share the first year with other media arts and communication foundation year students, then move on to the degree.
Throughout the course you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning, discussions and student-led exercises and activities where you engage in collaborative activities in face-to-face and virtual learning environments.
You learn through:
- essays
- practical tasks and projects
- case studies
- reports
- group work
- concept maps
- research tasks and projects
- electronic assessment
- oral presentations
- portfolios of work
In the foundation year, you'll study wide-ranging media arts and communication topics, while also focussing on your particular subject area and completing assignments in that field. You'll grow as a creative, and begin developing a professional portfolio. You'll also become familiar with Hallam's exceptional facilities and staff, so you're fully prepared for undergraduate study.
