Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.
The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing Communications and Advertising course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.
You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience. You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.
You learn through:
- lectures
- seminars
- problem solving exercises
- case studies
- individual and group presentation
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.
