Course summary
  • Learn to manage and interpret the results of analytical work to provide business insight.
  • Apply knowledge in a variety of contexts including marketing, customer service, finance, retail, healthcare and social media.
  • Study a language or specialist business subject in your elective module.
  • Undertake a year-long paid work placement and optional semester abroad.

Understand, analyse and interpret data and information and present decision making options with conviction. Study areas including markets and customers, introductory investment appraisal and foundational statistics, all to help you make better decisions to develop profitable and sustainable businesses.

Future careers

This Business Analytics (Honours) programme from Sheffield Hallam University prepares you for a career as a:

  • senior data insight analyst
  • data analyst
  • customer insight manager
  • marketing insight manager
  • big data analyst
  • data research and collection officer
  • business intelligence analyst
  • marketing manager
  • business analyst

Previous graduates of this course have gone on to work for:

  • Virgin Media