You will develop an understanding of the historical roots of marketing communications, as well as the context in which it takes place globally, to be able to adapt to the fast paced and rapidly changing marketing communications sector. Furthermore, you'll learn how to place the knowledge you gain into the wider context of the media and contemporary communication issues, allowing you to create comprehensive marketing strategies across a range of channels and market types, preparing you for work in this full-throttle industry.
Awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, this course also presents the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme during your studies including:
- CIM Foundation Certificate in Marketing
- CIM Certificate in Professional Marketing
- CIM Diploma in Professional Marketing
In year three youÕll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four youÕll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.
