This creative course mixes design and theory, focusing on the visual communication of brands, products and services across the global fashion and lifestyle industries.

Develop visual communication skills across a range of creative media, including photography and styling, art direction and graphics, print and digital design, film, interactive media, 3D and retail design.

Explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events and experimental marketing.

Combining your theoretical understanding of the relationships between design codes, brand narratives and visual communication, you’ll learn how to generate great ideas that stand up to be tested in a business context. Although this is a creative course, you don’t need to have a background in art, design or fashion, or have a creative portfolio.