This programme explores the fundamental principles of marketing alongside contemporary issues, pursue your interests and specialise in an area of your choice. Look into topics such as:
- How do marketers measure the effectiveness of their campaigns?
- What are the challenges of successfully launching a brand across cultures?
- What influences consumers’ choice and preference of one product/brand over the others?
This Marketing masters will prepare you for the modern challenges within the marketing industry. You will learn how to tackle the challenges faced within the profession where consumers grow more resistant to advertising and marketing budgets are rising. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy.
