The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills youÕll need to be successful in modern marketing and youÕll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The course offers the chance to complete a MastersÕ consultancy project in place of a dissertation, and weÕll discuss that option with you towards the end of your first semester. YouÕll also have the option to extend your studies by moving over to one of our two-year Digital Marketing MSc courses if you choose to.