The BA (Hons) Mass Communication with advertising pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies.

From day one, you will be supported in developing a critical understanding of the key developments within mass communication approaches including global media, new media and technology, audience research, production techniques and reporting and advertising.

You will develop your theoretical and practically knowledge, skills and abilities on a course that is underpinned by the technological advancements that shape contemporary mass communications industries.