Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.Research in the marketing group focuses on a wide range of aspects of consumer behaviour.Ê Ongoing projects and interests cover the UK, European and international contexts.Specific areas of research expertise include:
- consumer behaviour
- service marketing
- retail marketing
- sustainability marketing
- international marketing
- marketing communications
- marketing in the creative industries
- internet and direct marketing
- marketing strategy
There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:
- the methods, techniques and approaches needed to produce such knowledge
- the wider context of the subject of study
