Marketing identifies, anticipates and satisfies customer needs and is integral to effective business strategy. It fuses psychology, management and consumer behaviour to maximise profit in a global marketplace.
It is highly vocational: you will learn theory in-depth then apply it to the real world through case studies and applied student projects linked to industry.
You will develop the practical skills needed to succeed in this fast-paced industry, and learn practical topics such as:
- market research methods
- marketing communications
- strategic marketing
You can also choose from a portfolio of optional modules to strengthen your knowledge of a particular topic or develop an area of specialism.
Further enhance your employability with an optional work (or study) placement in the UK or Europe, with top names such as Nike, HP, Microsoft and Disney.
