• The overall aim of this course is to develop postgraduate students who possess the required knowledge and practical, professional and key transferable skills required to make an impact at a strategic level in relation to an organisation's digital marketing and wider business activity.
  • The learning strategy encourages the progressive acquisition of subject knowledge and skills in a flexible practice-led manner, where you are expected to act as an independent learner.
  • Students will be exposed to a variety of learning methods – ranging from workshops, action learning sets and a variety of interactive learning, utilizing various learning technologies, such as Microsoft teams, sway and collaborate ultra (virtual classrooms). A range of relevant marketing platforms will be engaged with that are common place in digital marketing roles, such as Google AdWords, Google Analytics, various social media platforms and WordPress, amongst others.
  • Learning is a blended model of delivery where you acquire knowledge through online lectures via the virtual learning environment; face-to-face contact time will be workshop-focussed, encouraging debate and discussion.