• Students develop their strategic understanding of marketing and management to achieve a competitive advantage, focusing on the unique nature of the sports industry. They look at the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to the implementation of plans.
  • Working with live clients including Middlesbrough Football Club, Everyone Active, Google, and Adobe, they explore how all functions of a business integrate, developing your academic and practical know-how in a sports context.