Marketing is an important function in any organisation and can contribute significantly to its success. Understanding customer needs and behaviours through research, developing campaigns to promote products and services and responding to changes in the market are just some of the responsibilities of a marketer. Marketing embraces psychology and consumer behaviour, economics and accountancy, management and innovation, sociology and culture.
The BSc in Management with Marketing at the University of Bath offers you a solid grounding in the major areas of business practice while providing you with the specialist knowledge and skills required to develop a career as a marketing professional.
Key features:
- Four-year programme with a 12-month placement in a marketing role
- A strong theoretical and practical grounding in the key areas of management
- Develop specialist knowledge in the field of marketing
- Undertake an exciting product innovation module in your final year, unique to this programme
- Develop practical and transferable skills such as presentation skills and team leadership
- Excellent graduate prospects in a variety of business-related careers
- Flexible programme structure allows you to transfer to either the BSc in Management or BSc International Managementat the end of the first year subject to Director of Studies approval..
