• The expansion of new media technologies and sophisticated customer profiling covering everything from media consumption to recreational preferences have increased the choice and importance of creative decisions in marketing strategy.
  • Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip students with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft the most effective messages.
  • Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
  • Opportunity to study a foreign language as an optional module in each year of study,