- Internationalization and the evolution of markets have created opportunities for companies to focus on marketing from a global perspective.
- On degree, the student will explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.
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Subjects of study include:
- Buyer Behaviour
- Fundamentals of Marketing
- Digital Marketing Essentials
- Professional Development for Marketers
- The Global Marketing Environment