• Internationalization and the evolution of markets have created opportunities for companies to focus on marketing from a global perspective.
  • On degree, the student will explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.
  • Subjects of study include:

    • Buyer Behaviour
    • Fundamentals of Marketing 
    • Digital Marketing Essentials 
    • Professional Development for Marketers 
    • The Global Marketing Environment