• This degree offers great flexibility and combines a general understanding of businesses with specialist knowledge of marketing management.
  • Students will cover the core concepts, practices, and techniques of management and marketing, such as decision-making, marketing strategy, consumer behavior, marketing research, market analysis, brand building, and communications, and gain an understanding of the wider economic context of business.

  • Subjects of study include:

    • The Global Marketing Environment
    • Business Analytics for Marketing
    • Introduction to Organisational Behaviour for Marketing
    • Accounting and Finance for Marketing
    • Innovative Marketing