At the University of Reading studying theÊBA Entrepreneurship and ManagementÊwill cover the main areas of management, establishing an understanding of the internal and external environment of the firm.

It also develops your skill set as an entrepreneur, focusing on opportunity identification and understanding the entrepreneurial process.

You will learn the language of business, with a thorough grounding in entrepreneurship, management, accounting, enterprise, marketing, innovation and finance. You will also develop the skills and core theory or management.

This degree teaches you how to establish your own business, and prepares you for professional leadership and managerial roles in the commercial or public sector.

What career can you have?

This degree will give you the necessary skills to start your own business.

It can also provide a route into many other areas, including accounting and professional services, banking, consultancy, finance, human resources, IT, investment banking, marketing, operations and, of course, general management. We recognise that undergraduate study is an important investment in your future career and we are therefore very proud of our outstanding graduate employment record, reflected in our consistently strong performance in the university league tables.