The MSc Marketing at University of Gloucestershire is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.

Standard academic assignments are paired with employment-related Ôproblem solvingÕ style assessments allowing students to apply the theoretical underpinning of their marketing to practice. Students are provided with opportunities to work on real business scenarios within their modules.

Careers

The world of marketing offers a variety of career projections in many types and sizes of organisation. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.