On this programme, you will develop applied knowledge and reasoning in relation to the economics of globalisation and the resulting challenges to business strategy and management. You will cover a broad range of topics, including the international economy, macroeconomic policy and finance, managerial economics, multinationals and global business Ð all the while maintaining a focus on the practice of effective research and analytical techniques.
This programme will:
- Introduce you to the process of globalisation and the implications of globalisation for business firms and their managers
- Explain how and why the world's economies differ
- Present a review of the economies and policies of global trade and investment
- Examine different strategies that business can adopt to complete in the global marketplace and enter specific foreign markets.