The Digital Asset and Media Management MA takes a comparative and interdisciplinary approach, allowing students to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide students with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity, and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.