The course features an unmatched breadth of core and option modules. The curriculum further enables students to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. Students will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.

This Marketing course at Birkbeck, University of London attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, students are able to combine academic studies with their daytime commitments. College students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. College tutorial/seminar sessions give students a chance to interact with their peers and to develop insights into analysing and interpreting a wide and varied subject matter.

College engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.