• The programme combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.
  • Students will learn how to define communication issues and objectives in line with organisational goals; to analyse contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.
  • Practical projects include a variety of activities like designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs.
  • The programme creates many opportunities of interaction with communication experts and leaders enabling students to familiarise themself with relevant professional contexts and learn more about current challenges in strategic communication practices. Through the final project, they will have the opportunity to develop an empirical or theoretical dissertation or to develop a research project in collaboration with an organisation.