• This accredited course is designed to give a solid understanding of the strategic side of marketing and the creative side of advertising.
  • Modules such as Advertising and Promotion will teach how to develop an integrated marketing campaign similar to those required by the industry.
  • Students will also learn how to develop communication messages and undertake digital and traditional media planning.
  • Students will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip students with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.