Students will examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport.

Students will learn about the increasing professionalization of sport, investigate the requirements of governing, ance and explore how consumers ' changing needs summer has transformed it into one of the most lucrative industries in the world. Millions of pounds are spent each year on broadcasting rights, licensing, and merchandising and this course has been designed so you can seize these new and exciting opportunities.