- Blend student's passion for sport with business management expertise and real-world leadership skills. They will examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport. A focus on digital analytics in big business will provide key skills that support today's global businesses.
- Students will learn about the increasing professionalization of sport, investigate the requirements of governance, and explore how the consumer's changing needs have transformed it into one of the most lucrative industries in the world.
- This course offers the opportunity to take a sandwich year; a year of paid employment in the industry which will build student's skills and experience. This is usually taken between the second and third year of their degree, typically making their course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation.