Over the course of the programme, students will learn to:
- Identify and understand different stakeholder groups and markets, enabling to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds.
- Understand value and competitive advantage.
- Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects.
- Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.
