The Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.
You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.Ê
Advance your marketing skills
This programme willÊadvance your marketing skills andÊprepare you for the competitive challenges of the global marketplace.ÊYou will develop management skills central to the relationship between an organisation and its customers.Ê
Start September or January
For September start,ÊourÊteaching runs from September to April followed by dissertation work.ÊFor January start, ourÊteaching runs from January to July followed by dissertation work.ÊFor detailsÊon term dates refer toÊourÊacademic calendar.
Rankings
The marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.
Greenwich is one of the top two most globallyÊdiverse universitiesÊinÊthe UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
They haveÊalso been named as one of theÊ"most international" universitiesÊon the planet by Times Higher Education magazine.
Outcomes
This degree aims to:
- Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
- Foster a creative and systematic approach to problem-solving in the area of strategic marketing
- Learn to collate, synthesise and analyse a range of data to help solve marketing problems.
