Reasons to apply:
- Study business and management in a leading institution located in central London, with strong links to the creative and cultural industries.
- A practice-based course informed by theory drawn from a range of design, business and humanities disciplines and delivered through projects, crits and collaborations.
- A focus on the role of design within the creative and cultural industries, and the networks, cultures and contexts that give design its multiple meanings.
- A course with design thinking at the core of subject delivery. Design thinking involves an approach to innovation and problem solving that takes into account Ôthe needs of people, the possibilities of technology and the requirements for business successÕ (Tim Brown, IDEO)
- An emphasis on socially engaged design and real world projects
BA (Hons) Design Management and Cultures is structured to provide you with an introductory year where you gain the essential skills and knowledge practices required for your discipline. This includes an introduction to design management and the creative and cultural industries, and an exploration of design cultures and its relationship to a variety of themes Ð global, commercial, technological, subcultural and institutional.
The course supports the development of critical thinking and writing skills to express yourself; technical and design skills to communicate your ideas and management skills to locate them in the public realm.
In year two you undertake a collaborative project with other courses and external institutions with an increased emphasis on participatory and cooperative design approaches, global perspectives, research methods and the development of your personal vision and career objectives.
In the third year you will complete an extended piece of written work and embark on an individual major project, which you will promote using your knowledge of marketing communications.
