• Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviors and as the first stage of marketing planning.
  • As well as covering the traditional founding concepts and theories of marketing, the students will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. They will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

  • This is one of the International Finance courses. The student can also choose from:

    1. Digital and Social Media Marketing MSc
    2. International Marketing MSc
    3. International Marketing and Branding MSc
    4. International Marketing and Finance MSc
    5. International Marketing and Management MSc