Why study this course with us?

• Your transformation from new student to future marketing professional will begin from day one. In your first year you will gain an understanding of marketing in a real-life context along with essential digital marketing skills. You will also develop management awareness in areas such as finance, people and organisations.ÊÊ
• In year two, you will use this marketing knowledge to make key decisions and consider the different ways businesses operate around the world. You will start to shape your career path by choosing an aspect of marketing and a five week work placement that suits your personal interests and ambitions.Ê
• You will have the chance to undertake an optional year-long placement which really brings your course to life and will enhance your graduate employment prospects. How does a work placement at Aston Martin sound? ThatÕs what marketing graduate Shannon experienced during her time with us and is just one of many great placement opportunities this course provides. You may even have a year studying business and management abroad in Europe, North America, Asia or Australasia.Ê
• Your final year at Marketing Management offered by the University of Chester is even more tailored towards giving you the competitive edge you need to enter the area of marketing you want. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise your individual professional success. Everything you study will be anchored to todayÕs business world. You will be looking at small local businesses right through to the leading brands, as well as up-coming trends in key marketing areas such customer behaviour and digital communications.Ê

Job prospects

Our graduates have gone into a range of different careers. Many enjoy the Digital Marketing element of the programme and have followed that path on graduating. A number have gone into brand management and market research roles as well as working in Marketing Agencies. Some of our students have chosen to follow a more traditional business mangement route and have gone into general management, Several have selected a career in teaching and many go onto further study as well as completing their professional qualification with the Chartered Institute of Marketing