The Fashion Sportswear course is situated in the School of Design and Technology, and focuses on the very broad sector of the industry that produces clothing for specialist activities and sports lifestyle clothing. This part of the fashion industry is constantly evolving and you will be encouraged to adopt a broad approach in order to redefine how sportswear, including high performance, traditional, and sports lux, is worn and perceived. This is done through consideration of how sport, science, new technologies, fashion trends, socio-political and cultural contexts may influence and foster creative ideas.

BA (Hons) Fashion Sportswear will challenge you to design garments that are a fusion of individual contemporary style and function. It is one of a group of fashion product courses, all of which are designed and delivered to prepare you for employment in the relevant industry.

To this end you will study a range of units that will equip you with the relevant professional, communication and business skills, and undertake live projects set by industry where there will be presentations to and from the companies involved. For example, the course has collaborated with Canterbury rugby and Rapha cycling.Ê

You will have the option of doing a placement year between the second and final year of the course. Successful completion of this year will give you an additional qualification, and you will have the opportunity to make contacts and build relationships within the industry before the end of your studies. This course focuses on producing graduates who are encouraged to make an innovative and visionary contribution to the sportswear sector of the fashion industry.