• Bachelor of Arts in Business and Marketing at Coventry University is a 3-year program.
  • It is an on-campus honours program offered on a full-time basis.
  • This program is also offered a sandwich program for a duration of 4 years.
  • The course allows students to study a broad range of business subjects together with more focused marketing-specific topics.
  • Students on this course have the opportunity to study in our DigiComm lab, which supports innovation through the usage of industry-standard software and tools.
  • The main study themes covered in the course are:
    • Business
    • Marketing
    • Communications
    • Research
  • Within the first and second year, students will have up to 12 contact hours of teaching a week.
  • Students have the opportunity to spend a year on a business placement in the UK or overseas.
  • Students get the opportunity to work in companies such as IBM, Microsoft, Procter and Gamble, L'Oreal, Warner Brothers, and Rolls Royce.
  • This course is accredited and recognized by the Chartered Institute of Marketing (CIM).
  • Coventry University ranked joint first amongst Modern Universities in England for career prospects - Guardian University Guide 2021.
  • Students can also apply for the courses such as:
    • BA (Hons) Enterprise and Entrepreneurship
    • BA (Hons) Marketing
    • BA (Hons) Advertising and Marketing.