This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.
You explore topics including:
- Recent developments from actor network theory on market devices
- Concepts of advertising, marketing and consumption
- Contemporary marketing and management
- Media and communications
- Developing brand cultures
You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.
Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014).
Your future
This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.
Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.
We work with the universityÕs Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.
