This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required. The programme provides a similarly broad based underpinning and coverage of a range of business and management modules but as the programme progresses through year two to year three, it narrows its focus to marketing issues such as market research, advertising, marketing management and database marketing. It has been designed to reflect the significant changes in the field.

Will also provide students with the necessary business management skills and knowledge, both theoretical and practical, through the professional placement year, to take on responsible positions early in a variety of careers in various sectors of industry and commerce, and in various functional areas within organisations.