At The University of hull studying the BA Marketing (Hons) you'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. And you'll discover the Ôholistic marketingÕ approach, in which you balance an organisationÕs short-term objectives and long-term goals with the needs of the environment and society.

We invite expert guest lecturers to keep our students up to date with the latest issues in marketing. You're eligible for student membership of the Chartered Institute of Marketing and can take part in field trips to destinations such as the Museum of Brands, the National Media Centre and marketing conferences.

Many students choose to spend a year working on a professional placement or studying abroad as part of their degree. Summer schools are also available with a range of overseas partners, which are credit-bearing for degree purposes Ð a distinctive feature at Hull.

Future Prospects

A range of possibilities are open to our graduates, including starting a new business. Recent graduates have found work with leading companies including LÕOreal, IBM, Deloitte, the PrinceÕs Trust, the Civil Service, Asda, Santander and Deutsche Bank

Marketing graduates have secured roles including marketing manager, advertising manager, event coordinator, bank management trainee and property manager.

Many graduates progress to further study, either at Hull or at educational institutions around the country and across the world.