The Marketing Management MSc programme from The University of Hull also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making Ð in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing will help you achieve an organisationÕs short-term objectives and long-term goals.

You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use.Ê

Future prospects

This programme prepares you for a career as a marketing manager.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.