• Marketing embraces a range of compulsory skills, competences and knowledge that makes our students competitive in today’s digital era. Our BSc Marketing course allows you to build your knowledge and skills by combining academic rigour with real-world application, leading you into a structured career in marketing.
  • The course has been developed with input from marketing practitioners and world-leading researchers to synthesise the most relevant advancements in marketing discipline with industry demand. Our broad range of topics includes everything from fundamental marketing theories to digital marketing, consumer behaviour and brand management.
  • Students will also study the key aspects of management theory alongside students from other management disciplines, developing an understanding of how marketing fits into larger organisational workplace structure.