On the course, you will:

• understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour
• develop your knowledge of both the theory and practice of marketing at an advanced level
• gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with ourÊMarketing MSc.