You will develop a solid foundation of management knowledge, and a significant and detailed understanding of the issues that confront businesses operating on an international scale, such as:
- rationales for international expansion
- foreign market entry modes
- theories of international business strategy
- the role and influence of culture in international business
- cross-cultural management
The programme is flexible - optional modules allow you to tailor your studies to your personal career aspirations. A research method module gives you the tools you need to generate and analyse business intelligence, and youÕll be able to explore a topic of your choice in depth for the dissertation, under the supervision of an expert academic.YouÕll also have the opportunity to study abroad at our European partner institutions.
