You do not need to have a first degree in business, marketing or management; the programme is designed for those seeking to build a broad knowledge base in order to launch their career, change career direction, or take the next step in an existing career.YouÕll develop a critical understanding of management subjects including:
- operations management
- international business
- economics
- human resource management
- finance and accounting
YouÕll also build key marketing knowledge and skills, including:
- marketing strategy
- marketing communications
- services marketing
- consumer behaviour
