You do not need to have a first degree in business, marketing or management; the programme is designed for those seeking to build a broad knowledge base in order to launch their career, change career direction, or take the next step in an existing career.YouÕll develop a critical understanding of management subjects including:

• operations management
• international business
• economics
• human resource management
• finance and accounting

YouÕll also build key marketing knowledge and skills, including:

• marketing strategy
• marketing communications
• services marketing
• consumer behaviour